Zero-Based Budgeting Practice Cases and Professional Literature Exploration
This article compiles a request for help posted by a finance professional in an industry community, covering practical cases of zero-based budgeting, professional literature recommendations, and the background of the successful application of this budgeting method in companies invested in by Jorge Paulo Lemann.
Dear colleagues, hello everyone. I am currently looking for high-quality case studies or professional books on Zero-Based Budgeting. This method has been widely reported as one of the key success factors for Jorge Paulo Lemann (whose companies include Ambev beer, Burger King, and Heinz, recently acquired in partnership with W. Buffett). However, I have only found an old book published in 1973 on Amazon, and most related articles online are superficial. Therefore, I would appreciate in-depth insights into this practical method, as well as related case studies or professional references. Thank you all for your guidance!